2025 Summer Transfer Window: Winners, Losers, and Key Moves in European Football
A comprehensive analysis of the 2025 summer transfer window, highlighting the top winners, losers, and key moves in European football.

The 2025 summer transfer window has come to a close, and it was a record-breaking season for many of Europe's top clubs. Here’s a detailed look at the winners, losers, and key moves that defined this transfer period.
Winners
Liverpool
Liverpool emerged as the biggest spenders this summer, breaking the British transfer record twice. They secured Florian Wirtz from Bayer Leverkusen for £100m and Alexander Isak from Newcastle United for £130m. Additionally, they signed Hugo Ekitike, Milos Kerkez, Jeremie Frimpong, and Giovani Leoni, bolstering their squad significantly. Despite some early-season hiccups, Liverpool’s aggressive transfer strategy positions them as strong contenders for the Premier League title.
Arsenal
Arsenal made eight key signings, including Viktor Gyökeres, Eberechi Eze, and Noni Madueke, to strengthen their squad. The Gunners also secured Martín Zubimendi and Christian Nørgaard to solidify their midfield. This depth has already proven valuable, with Madueke stepping up in Bukayo Saka’s absence.
Real Madrid
Real Madrid acted swiftly, appointing Xabi Alonso as manager and signing Trent Alexander-Arnold, Dean Huijsen, and Franco Mastantuono. These moves aim to dethrone Barcelona and reclaim dominance in La Liga.
Neutral
Manchester United
Manchester United had a mixed window, overpaying for Matheus Cunha and Bryan Mbeumo but also signing promising young talents like Benjamin Sesko and Senne Lammens. They cleared out several unwanted players, leaving them in a transitional phase.
Manchester City
Manchester City made some good signings, including Tijjani Reijnders and Rayan Aït-Nouri, but questions remain about the fit of Rayan Cherki and Gianluigi Donnarumma in Pep Guardiola’s system.
Losers
Newcastle United
Newcastle’s summer was overshadowed by Alexander Isak’s departure to Liverpool. Despite signing Nick Woltemade and Yoane Wissa, the Magpies are left weaker than last season.
Bayer Leverkusen
Leverkusen lost key players like Florian Wirtz and Jeremie Frimpong, leaving them in a rebuild phase. The sacking of manager Erik ten Hag added to their woes.
Bayern Munich
Bayern struggled to secure their top targets, overpaying for Luis Díaz and Nicolas Jackson. The departure of key players like Leroy Sané and Thomas Müller has left them short in attack.
Conclusion
The 2025 transfer window has reshaped the landscape of European football. While some clubs strengthened significantly, others face challenges in the upcoming season.